Tropical Flavoured Ice Creams

"Nowadays, The streets are burning and the sun is still running behind us"

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The new tropical flavoured line of ice creams should be implement with an strategy of leadership in costs to stablish previously a strong competitive advantage, taking into account that the weather nowadays is hot and we are crossing by the problem of the global warming, we will exploit scale economies with well defined scopes in each country we will go in, because when we think in an ice cream, we want to feel refresh in a hot day, no matter your conditions are, when the sun shines a lot and you feel that the sun and the warm follows you to every part even to the shadows, an ice cream will be the best option and if the price is so competitive you can reach easily the entrance in a new economy. But what other things we must done to be successful with the new tropical flavoured ice creams in other countries or regions also? We have to take care of the design of the package of our ice creams and the design of the store too. First one to continue with the strategy of leading in costs, the package and the product must be small but not to much, seeking the ideal size that allow us to save money in the production and packing and still very attractive to our clients in the world. Secondly, in the store, it must be painted with tropical colors and with fruits by all walls, having ample spacesfor customers and if it can be outdoors with an agreable view, better. The music we will put inside the store or in the terrace or the balcony will be cumbia, electronic cumbia, folcloric and chillout, such as "Colombian Chill"(colombian band).

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